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Services - Strategy
Long before the creative juices flow and booth designs are submitted, TSP consults with each client to understand their unique situation. These sessions include an in depth review of our customers organization to understand where the trade show fits into the marketing, sales and PR plans for the company. We learn more about your products and services, target audience, background in the trade show industry, ongoing messages and advertising campaigns, goals and objectives and what type of results each company needs to achieve successful results. These interviews help us to understand where the trade show program fits in your marketing and sales program so we can respond with the right ideas that will make your participation an unqualified hit!