About Us

Judi Baker Neufeldjudi_headshot_190-157px_p1030507_010911


Judi Baker-Neufeld is the president and founder of TradeShows Plus!, a consulting firm specializing in strategic planning and creative marketing for trade shows and events. As the Director of International Promotion Services for Exhibitgroup/Giltspur, Inc. for 11 years, Judi acquired a comprehensive knowledge of the needs of exhibitors and events planners in a wide range of market areas. Judi applies these skills to create goal oriented programs for her clients to achieve their objectives and effectively communicate their messages.

As a specialist in exhibition and event marketing, Judi Baker-Neufeld plans campaigns for companies that maximize the value of their trade show investments. Judi knows how to make an exhibit or event special, from pre-show publicity and showsite activities to post-show follow-up. She combines the sharp eye of a designer with the savvy of a seasoned marketer to develop exciting marketing programs and promotions that consistently produce outstanding results.

In addition to serving our clients, Judi is a long-standing instructor for both Exhibitor and TSEA.  She has also been called upon to present to meetings of the American Marketing Association as well as other professional groups.

Judi frequently contributes to trade show industry publications and has also authored a number of stand-alone publications.