What do you think?

It’s possible the time is right to start thinking about expanding your program and in it budget commitments for the rest of 2023 through 2024.  The question is where do you invest?  Are you interested in a new exhibit along with a traditional educational approach.  Or do you want to add events to your exhibit participation to optimize exposure to key clients.

This can mean muliple concepts such as: Pre and post show show initiatives, as well as, new properties to support additional educational/sales ideas.  Or does it make sense to create an entirely interactive exhibit with modules dedicated to collaboratively communicating with your audience.  Regardless of approach, it’s essential to collect information for follow-up.  Your strategy can be designed to survey your audience using an entertaining format to ensure you maximize traffic. The tactics can focus on encouraging prospects to participate in multiple activities to ensure retention of critical messages. The tactics must include strategies that encourage attendees to spend time at the exhibit and/or event to maximize retention of critical messaging during their interaction with your company.