blurred people walking at a Trade Fair hall

How We Do It

TSP economically plans and implements any or all aspects of your trade show, event, sponsorship programs, marketing campaigns, and/or sales promotions. Our strategic and creative solutions are designed to help you improve retention, capture mindshare, facilitate sales and/or measure results. Our team of experts quickly zeros in on the demands of your marketing initiatives to deliver improved planning, implementation and response.

Whether you are planning an individual marketing/sales initiative, event or trade show program, TSP can help you in several ways. If this is for trade show/event initiatives only, we can work with your agency, marketing firm or internal marketing resources to implement our trade show or event recommendations. Or, if you prefer, TSP can help you execute all aspects of the tradeshow strategic and creative plans. This includes; collateral design, social media, game development and execution, preparation of educational activities and development of pre-show staff communications.

In addition: TSP organizes briefing sessions for reps, creates and stages live presentations; manages sponsorships; plans on-site advertising and promotions; and evaluates exhibitors through booth observations and recommendations, as well as, competitive and comparative analysis. TSP can also support your post show lead management initiatives E.G., preparation of post-show reports, follow-up to customer requests and follow through to customer needs beyond the show.

Beyond trade shows and events, TSP provides marketing and sales services that include branding, public relations, digital campaigns and social media strategies that are equally comprehensive and effective. See our marketing brochure here

We invite you to learn more about our TSP solutions. Feel free to browse our website, download information of interest and discover TSP clients with challenges similar to yours. For a complimentary consultation visit judib@tradeshows-plus.com or call 412-996-5023 or 412-431-2525.

Our Solutions

Trade Shows Plus has a full complement of solutions to address even the most challenging trade show situation. From Trade Show Strategy and Execution to Creative Ideas, Trade Show and Event Management and everything before, during and after your trade show and/or event, TSP offers seamless support for your organization. See the list of shows and clients here

Trade Show/Event/Marketing Strategy and Execution

If you want to ensure you are using the trade show, event and/or marketing environment(s) most effectively, TSP recommends our strategic and creative development approach. This begins by discovering more about; your company: products/services, target market and audience, goals and objectives, messages, staff requirements, and past performance. This allows us to make recommendations on best practices before, during and after the show or event or marketing/sales program. For Trade Show/Event or Marketing/Sales Programs to be most effective, it should always be preceded by the development of a strategy. This is crucial to ensuring you achieve goals and objectives and generate the best returns on your investment.

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Creative Development and Execution

TSP recommends integrating creative ideas with your strategic plan whether this is for trade shows, events and/or other marketing initiatives. There are numerous reasons for this:

At trade shows, the noise level is high, and the din throughout the show floor constantly distracts attendees
Multiple exhibits compete for attendee’s time and attention
Games, giveaways, prize drawings and presentations are everywhere
Your location may be less than desirable
If you aren’t creative, it’s that much harder to attract an audience

There is competition for attendance regardless of venue. Whether this is outside events or onsite seminars, workshops and events either show related or independent of the organizers. It’s crucial to do your due diligence and know your environment. In all cases, some creativity is a must. Ask us how to shine at your next show, event or other interactive environment

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Trade Show and Event Management

From pre-show planning and production, onsite set-up, including installation and dismantling and everything in between, TSP is with you every step of the way. We have the systems in place to guarantee a successful outcome without excessive headaches. With TSP you’re never in the dark about the status of your project or program. And you can choose from a complete list of pre-, at- and post-show services based on the needs of your company.

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Trade Show/Event Managers

Including Bolt-On Managers for temporary help and Add-On Managers to support your company ongoing

Option One: Bolt-On Solutions

Option Two: Add-On Solutions
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Small Exhibits – Big Results

Does your company work exclusively with small exhibits and want better results?

Do you need someone that makes it easier to pull all the elements together for 10×10 or 10×20 exhibits? TSP can help! We have tools, techniques, industry relationships and experience to help you be competitive in small spaces.

Or are you a company with more than one element to your trade show program?

Namely large exhibits and vertical markets, which incude both 10×10 and 10×20 exhibits at 5 to 100 plus trade shows a year.

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A La Carte Trade Show Solutions

Sometimes you need one or more solutions to round out an upcoming trade show or event. This means looking for a partner that provides specific services for Pre-Show, On-Site and/or Post-Show initiatives. TSP can provide our services bundled or unbundled, depending on your needs, to ensure your trade show or event is an unqualified success.

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Lead Management, Quantification, Measurement and Ongoing Follow-up

This is one of the most challenging aspects of trade shows and events. It can also be a challenge for Marketing and Sales Initiatives. Regardless of the marketing program, the lead process demands accuracy in collecting statistics to prove value and address the customer and prospects need for follow-up. A comprehensive lead management program is the only process that allows you to do both and make crucial changes to the program for ongoing success.

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Exhibitor Effectiveness Evaluation (E3) and Competitive/Comparative Analysis (CCA)

In addition to Lead Management, Quantification and Measurement, TSP can take a comprehensive look at your booth in relation to competitor and peer exhibits. We achieve this by using E3, an award-winning, sophisticated evaluation tool to compare the effectiveness of your booth to from 2-6 competitors/peer exhibits of your choice. This is a game-changing, value-added exhibitor opportunity that is only available through TSP and our partner Competitive Edge.

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Solutions for Show Organizers - E3 and EXHIBITOR RESOURCE CENTER (ERC)

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing exhibitors to provide trade show and event cost justification and ROI. And, if your exhibitors are like most, they have only received minimal formal exhibiting education and don’t have a lot of time to seek it out. What’s more, the event and/or marketing manager in charge of trade shows often has a staff with limited experience. And, the staff is tasked with implementing all the strategies. Let us help…

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Trade Show/Event/Sponsorship Consultation, Recommendations, Execution

Considering sponsorship(s) to promote your organization and attract your target audience(s)? Hesitating because you feel these are a shot in the dark, costly to implement and/or producing results that are challenging to quantify? Change the dynamic and partner with TSP! We apply our 35 plus years of experience to successfully find and implement the right opportunity at the right price. And, if the right sponsorship doesn’t exist TSP will work with show management to create something specifically for you.

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Marketing, Sales and Communications Solutions

If you’re interested in an experienced resource to promote your company in conjunction with shows or events or as a separate initiative, TSP can provide the right solutions for your company. We work exclusively with IHS Consultants whose offerings include: market research, strategic marketing plan development, communications plans, PR development and execution, social media recommendations and implementation and much more.

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Who Needs TradeShows Plus?

We provide advice and hands-on solutions for trade show coordinators/specialists and managers to hands-off C-Suite executives. Our goal is yours, enhanced performance and ROI for your trade show investments. We also work with show organizers to provide ROI for your myriad initiatives. Let us know what’s on your most wanted list(s):