TSP Speaking Experience
Judi Baker Neufeld is a highly regarded instructor and speaker on topics of interest to trade show and event industry planners and participants. These are directed to individuals interested in strategic planning and marketing communications. Judi’s degree in graphic design and illustration, as well as her background in marketing, sales promotion, retail promotion and trade show and event marketing qualifies her as a subject matter expert in multiple areas.
Judi’s experience covers numerous speaking and teaching initiatives, notably:
Adjunct Faculty Member
As an adjunct faculty member in the Graphic Design Department at La Roche College for eight years Judi’s responsibilities included developing and teaching signature courses on multiple topics:
Retail Promotion
Design IV
Advertising Design
In addition, Judi was responsible for establishing the Print Making Department where for five years, Judi taught screen printing as a commercial art.
Ongoing Contributor to ExhibitorLive™
Judi is integrally involved in developing course curriculum for the trade show and event industry including:
Teaching at ExhibitorLive™ from its inception in 1989 - 2019
Developed and taught up to 4 courses per year at both Exhibitor Spring and Exhibitor Regional Conferences.
▪ Created original workbooks to support course material
Teaching for TSEA at the annual and regional conferences from 1991 – 2006
Developed and taught original courses on marketing and promotion
▪ Created original workbooks to support course material
Other training and speaking assignments for show organizations
TSP has developed a series of customized sessions for a wide range of organizations including:
AFCEA
Armed Forces Communications Association – Exhibitor Staff Training
APEX/IPC
Association Connecting Electronics Industry – Eight Ways to Win and Becoming a More Effective Staffer – half day presentation and workshop
IAEE
International Association of Expositions and Events – Show Organizer Presentation How to Session
BMA
Business Marketing Association – Effective Marketing Promotion
CEMA
Corporate Event Marketing Association – Jump Start to Event Marketing
CONEXPO-CON/AGG
Construction Technology – Exhibitor Training – How to Direct Mail Promotion
EMI
Exhibit Marketing Institute – Faculty member teaching: Promoting you Attendance…The call for action and Getting the Booth to Tell What you Sell
EMI
Event Marketing Conference – Measuring the Effectiveness of Your Promotions
EMI
Event Measurement Conference – Making the Most of Your Trade Show Participation
The Exhibit Institute
Galludet Institute – Booth Messaging and Effective Retail Techniques and Managing the Hospitality Process
EXHIBITORLive & Regional Conferences
1989-2019 – Various courses – from two to five per show for 31 years (Ask about topics, as these are proprietary to ExhibitorLive)
FMCC
Ford Motor Corporation NAFA National Association of Fleet Administration Conference – Six Steps to Effective Staffing
Franklin Covey
ASTD – Mastering the Art of Effective Staffing
GPU
New Steps to Effective Trade Show Marketing
HCEA
Heath Care Exhibitors Association – So How Did We Do? Evaluating Effectiveness through a Show Floor Audit Program, New Steps to Trade Show Marketing Excellence and Surviving the Perils of Trade Show Travel
BMA
Business Marketing Association of Cincinnati – Creative Marketing for Exhibitors
IAAPA
International Association of Amusement Park – Exhibit Managers – Full day: New Steps to Effective Trade Show Marketing – Exhibitor Training
INPEX Conferences
New product expo – How to become a more effective exhibitor
ISWL
International Society of Weights and Measures, National Conference – Making the Most of Your Trade Show Participation
NAPR
National Association of Physician Recruiters National Conference – Mastering the Art of Strategic and Creative Promotions
NPE
National Plastics Exposition – High Impact Promotions
PITTCON 2007
Annual Exhibitor Training Session – Trade Show Attendance Trends
Sales Executives Association Annual Meeting
Becoming a more effective exhibitor
Strategic Marketing of Seminars, Conference and Expositions Annual Conference
Nine Steps to Effective Trade Show Marketing
TS2
Windy City Chapter – The Seven Habits of Highly Effective Trade Show Managers, Raising your Creative Quotient, Small Exhibits- Limited Budgets- Big Results
TSEA Regional Chapters and Online Sessions
San Francisco – New Steps to Trade Show Marketing Excellence, Parts one and Two, Creative Ways to Win – Six Surefire Steps to Trade Show Marketing Success, Auditing Your Success, 8 Ways to Win, Getting the Booth to Tell What You Sell
Wedding Shows
Hennessey Corporation – Eight Ways to Win
And More
Inquiry about additional sessions
Board Member and Contributor
- Board member and founder of Women in Graphics – Pittsburgh Division
- Board member of Pittsburgh Print Group
- Board member and selection committee for Shadyside Arts Festival
- Selected as an exhibitor at both Three Rivers Arts Festival and Shadyside Arts Festival
- In charge of all retail promotion initiatives for Three Rivers Arts Festival for 8 years
* Inquire about availability of workbooks. Cost for workbooks TBD depending on subject matter selected