Ilene Hurwitz Schwartz

Ilene Hurwitz Schwartz is the Principal of IHS Consultants, a Pittsburgh-based marketing consulting firm. Ilene is also the Marketing and Communications Manager for TSP. Ilene brings expertise, enthusiasm, insight, and vision to her work as a strategic marketer, writer & editor, and event planner/fundraiser extraordinaire.

Ilene brings an abundance of experience to her work with IHS and TSP. After launching a career in journalism, she shifted to healthcare public relations. Her next move was to the energy industry, serving for over a decade in the Corporate Communications Department of Peoples Natural Gas, Pittsburgh, PA. In her role at Peoples, she was responsible for crafting internal and external print collateral, acting as the company’s media relations representative. Ilene’s role was ensuring consistent communication across all business verticals. Simultaneously, she earned a Master of Arts in Communications from Duquesne University, Pittsburgh Pa; followed by a Master of Public Management degree from Carnegie Mellon University’s Heinz School (now Heinz College) in Pittsburgh.

Later, Ilene became Director of Marketing for McCrory & McDowell LLC, an accounting firm based in Pittsburgh, PA. Her responsibilities included directing all marketing and communications initiatives. Ilene changed career directions when she joined Adagio Health, a provider of health and wellness services directed toward underserved women and their families in Western PA. At Adagio, Ilene served as Vice President of Development and Communications. Her responsibilities included acquiring significant funding from numerous foundations, conducting media relations developing social media campaigns and directing the annual fundraising event.

In 2011, Ilene began her tenure as the Managing Director of Marketing at BPU, a Pittsburgh-based, wealth management firm. In her role, she spearheaded all marketing strategies while serving on the executive management committee. She also created an internal program for women in finance to connect with each other and grow their careers.

Ilene opened IHS supporting a wide range of clients including:

• Corporations and Professional Service Entities including: Peoples Gas and BPU
• Non-profits including: Luminara, PAAR (Pittsburgh Action Against Rape) and the In Sisterhood Project of the YWCA of Greater Pittsburgh
• Agencies including: C-Level, Fame 15 Creative, Z Brand, and TSP

Currently Ilene spearheads MARCOM and PR for TSP clients. She is also instrumental in copywriting and editing everything from print materials, social media, advertising and promotion and overseeing pre-show and on-site PR.  In addition she and Judi work togegther on sponsorship oppotunities for companies and show organizers. Ilene is expecially helpful at integrating PR programs into TSP’s customer’s exisiting communications. Be sure to ask about MARCOM and PR opporunities when you call or write.