Judi Baker Neufeld

Judi Baker Neufeld is the founder and president of TSP, a consulting firm specializing in strategic planning and creative marketing for trade shows and events, marketing programs and sales promotion initiatives.  As the International Promotion and Marketing Services Director at Giltspur (now GES), Judi honed her trade show and event marketing skills for 11 years. She expanded upon these initiatives at TSP, creating a successful body of work that continues to support exhibitor/event marketers and marketing/sales promotion specialists from 1996 until today.

For the past 35 years, Judi has acquired a comprehensive knowledge of marketing communications and sale approaches and applied these, most notably, to exhibitors and event planners in a wide range of industries. She employs these skills to create goal-oriented programs for her clients that achieve their objectives and effectively communicate their messages.

As an expert in exhibition and event marketing, Judi Baker-Neufeld plans campaigns for companies that maximize the value of their trade show/event investments.  She also identifies how thse strategies can be applied in sales and marketing programs for ongoing success. Judi knows how to make an exhibit or event exceptional, from pre-show publicity and promotion and show site activities to post-show follow-up and ongoing marketing and sales programs. She combines the sharp eye of a designer with the savvy of a seasoned marketer to develop exciting marketing programs and promotions that consistently produce outstanding results.

In addition to supporting TSP clients, Judi is also a long-standing instructor for both EXHIBITORLive and other trade show and event organizations worldwide. She also speaks nationwide to other business associations. Judi is a former faculty member at La Roche College, Pittsburgh, PA in the Graphic Design Department.