WANTED:
Help for Trade Show/Event and Marketing/Sales Stakeholders
Your department participates in trade shows or events or you are an SBU that works with other business units to round out the solutions in the booth or at a marketing event or other sales initiatives. It’s possible you don’t invest $$$ but do provide significant mindshare.
More than likely, you have responsibility for funding part but not all of the program(s). Until now you haven’t been sure if these initiatives are successful or if there are other opportunities to produce a favorable return on your investment. You feel like you are continually questioning results and wish there was a better way to connect the dots to return on investment.
If you have a WANTED list that sounds something like this, TSP can help:
WANTED Help with:
Better information about the trade show, event or other sales or marketing initiatives so we can decide if this is a worthwhile investment for our department, division or SBU.
WANTED Help with:
A robust strategic plan that helps us connect the dots from investment to results.
WANTED Help with:
Better preparation of our staff prior to the show whether this is a review at our division or business unit and/or participation in training with all other staff members.
WANTED Help with:
Attendee lists to determine what and how to contact the names that offer the best opportunity for our SBU, division or department. Afterall, we need a certain number of prospects to make the time and $$$ invested worthwhile.
WANTED Help with:
A partner to help us contact prospects on the pre-show list to attract the most qualified prospects possible to our area of the event or booth and pre-schedule meetings.
WANTED Help with:
The best possible lead collection process including a possible hard copy lead card that ensures timely, accurate follow-up.
WANTED Help with:
Targeted data collection to understand our position in the market and how our department, division or SBU compares to competitive offerings
WANTED Help with:
A partner that understands the interpersonal sales environment and effectively guides us toward solutions to help achieve our sales goals.
WANTED Help with:
Solutions for post-show event or marketing follow-up, database development and ongoing follow-through programs that improve sales as a result of participation in the show, event, marketing program or sales promotion
WANTED Help with:
Powerful measurement and quantification tools that help us present results to our executive management and measure ROI for our participation.
If you want any of the initiatives listed above, TSP has the right solutions for you. Let us know the solutions that resonate with you and we can help!