Case Studies and Awards
TSP has been honored by many organizations in the past 35 years.
Our award-winning work includes recognition in many areas of trade show marketing
Experience and Case Studies:
AISI (American Iron and Steel Institute)
Steel Classics: A musical presentation in the booth based on the old American Band Stand Theme. See what they planned.
Avid Bioservices (Case Study)
Find the Formula for Success with Avid. Learn how this supported the tagline of From Concept to Commercial Your CDMO Partner for Success...
Avid Bioservices
Avid asked attendees to Find the Perfect Match to 25 years of Signature Achievements. Your CDMO Partner for Success…See how Avid’s signature creative helped achieve success at Bio International
C&A Scientific
C&A showcased its popular My First Lab and much more to reinforce the message that See is Believing…See how this helped achieve goals
Cardinal Health
The tagline of Working together for Life showcased the fun & informative Delivery Match Game Challenge
Christies Fine Art Storage Division
The Art of Preservation tagline was supported by a booth designed to look like the inside of an Art Gallery with an educational activity What’s Stored Behind the Door…
ESI
ESI a fixture in specialized equipment for the Semiconductor industry needed to educate the staff to improve performance and apply new strategic ideas in the booth…
Experian
Experian with one of the largest databases of information worldwide, needed to improve overall performance to prove the value of their investment in trade shows…
FEDEX (from the TSP Creative Archives)
FEDEX needed a bigger bang for its buck at trade shows. That’s why they turned to TSP for a creative/strategic idea to show attendees how to Grow with FEDEX…
FEDEX (From the TSP Archives '92-'93)
FEDEX acquired Flying Tigers and with it the ability to ship oversize freight worldwide…
Forbes Steel & Wire (An award winner from the TSP archives)
Forbes Steel & Wire had always done “OK” at World of Concrete. It was challenging present in its 10×10 booth until TSP rolled up it’s sleeves and found a way to not only differentiate the company but also create an award winning idea…
GE Specialty Chemical
GE Specialty Chemical, a division of GE, needed to improve overall peformance for strategiec planning and execution of its trade show program. Enter TSP..Despite the tight budget that barely covered two shows, TSP managed to apply the dollars for successful results…See how TSP expanded leads 10x from the previous conference while maintaining lead quality in the process
JDSU, Viavi Solutions
JDSU was looking for improvements to its event and exhibit program at SCTE. See how they partnered with TSP to improve creative ideas, implementation and outcomes,…
Kohler, INC
Kohler was looking for ways to increase visibility for its wide line of unique faucets …
MasterCard International A High Visibility Concept from the TSP Archives)
MasterCard found a way to Make every Moment Count, for attendees at ABA (American Bankers Association)…
Kemper Insurance
With a broad offering of insurance products, Kemper sought to increase audience awareness and drive sales…
Parker Sporlan
Parker Sporlan, a worldclass manufacturer of equipment and parts for the heating and refrigeration markets. Pre Covid the company planned and executed an exceptional strategic and creative program that educated attendees about Parker Sporlan capabilities…See how Parker Sporlan used strategic and creative planning and execution to catapult the company to success
Case Studies (cont’d):
Pratt & Whitney Power Systems
Pratt & Whitney Power Systems had its hands full with a worldwide exhibit program. The one in Milan Italy was no exception. The goal worldwide was to educate potential customers about P&W portable power products and more….
Pratt & Whitney Power Systems USA
Pratt & Whitney brought their International Trade Show Program to the US in 2002-2003 with outstanding results…See how they adapted the program to increase visibility and attract more qualified attendees to the booth
Puerto Rico Convention Bureau
Puerto Rico Convention Bureau (PRCB) was participating in the ITME conference in Chicago. The booth showcased not only PRCB, but also the partners, they worked with on a consistent basis…Ask how PRCB used its Paradise Found theme to increase qualified traffic in the booth
Siemens Water Treatment
Siemens Water Treatment was concerned about ROI. This made it crucical to achieve objectives and increase qualifed leads as a result of the show…
Sterling (A Division of Kohler Co)
A manufacturer of value fixtures for the homebuilding and kitchen and bath markets. Sterling had to get more strategic and creative improve results…
Tempur-Pedic Medical
A leading manufacturer of Viscoelastic products for the Healthcare Industry, TempurPedic needed to increase awareness as a leader in the field…Learn how TPM used a high visibility strategic/creative concept that significantly improved results
Tetra Pak (Clio Awards)
Tetra Pak participated in teh Clios as a major sponsor for the first time…See the imaginativve ideas planned and outstanding outcome
Tetra Pak (CO2 Challenge)
Tetra Pak needed to educate their target audiences but also the staff about the need for protecting the environment…See how the CO2 Challenge increased the knowledge of the internal teams, customers and more
Toll Free Forwarding – Gambling Show - London
In 2011 Toll Free Forwarding’s first foray into trade shows…Find out how TFF ensured collection of quality leads and increased visibility for the company’s products, services and much more
Toll Free Forwarding – Call Center Summit
This was one of Toll Free Forwarding’s first trade shows ever. Not only were they getting a crash course in effective trade show marketing, they were also presenting products in front of a discerning audience of potential buyers that up until the show had little or no exposure to Toll Free Forwardings unique capabilities..See how TFF leveraged their experience to increase awareness and sales with new prospects
Awards Include:
Creative Concepts
Marketing Events
Strategic Promotions
Lead Management
Development of original concepts for performance measurement
Post show follow-up, including performance measurement and other initiatives that helped our clients in virtually all industries
About Judi
Judi’s career in the Trade Show industry began at Giltspur, Inc. (Giltspur), which at the time, was the largest designer and builder of trade show exhibits worldwide. Later it became Exibitgroup/Giltspur. Currently it is GES.
As International Promotions Director at Giltspur, Judi created the company’s first marketing services department. The department was responsible ffor handling the marketing services needs for all the US and Global Divisions. It was under Judi’s charge that the department became a global powerhouse, developing award winning Trade Show and Event Marketing progams for companies in all market areas.
During her time at Giltspur and subsequently at TradeShows Plus, Judi learned the importance of integration of creativity with strategic execution in all trade show marketing time frames; Before, During and After the show or event. Regardless of budget and/or resources, Judi has been effective at guiding her staff to effective implementation and successful outcomes. Judi and her staff were also equally effective in other non-trade show related marketing initiatives including; sales promotions, advertising and marketing campaigns, retail promotion and post show/event/marketing follow up programs to increase sales.
And all Judi’s programs, both trade shows and non trade show related, include accountability built-in to proof the value of her client’s investments.
